1. ISBN13: 9781599183602
2. Condition: NEW
3. Notes: Brand New from Publisher. No Remainder Mark.

Editorial Review :

Double Your Web Traffic—Overnight!

Google gets searched more than 250 million times every day—creating an unbelievable opportunity to get your business in front of thousands every minute…IF you know what you’re doing.

Google AdWords experts Perry Marshall and Bryan Todd uncover the fundamentals, techniques, tools, and tricks that Google should teach you, but doesn’t. Learn how to build an aggressive campaign from scratch, increase your search engine visibility, consistently capture clicks, double your website traffic, and increase your sales! No other guide is as comprehensive or current in its coverage of today’s fastest, most powerful advertising medium.

Learn how to:

• Build a powerful, streamlined campaign from scratch
• Develop high quality keyword lists
• Write killer advertising and website copy that gets clicks
• Get your ads in front of the best audience possible
• Keep your ads showing up with high quality scores
• Triple your traffic with site-targeted AdSense and Google image ads
• Earn high rankings in Google’s organic search results
• Slash your bid prices
• Gain more conversions and sales
• Avoid costly mistakes made by all Google advertisers
• Determine what’s working with Google’s conversion tracking
• And more!

Plus get FREE e-mail updates on Google’s ever-changing system!

Customer Review :

A lot of Good Idea, Simple

This book is filled with good insights. Sometimes the information is geared toward the beginner, while other times you will find a few advanced golden nuggets. For me, I will be looking for more books by the authors with more advanced techniques.

Rating :

If there were a book of AdWords "Secrets," they wouldn't be secrets!

Having worked with AdWords for some time, I was hoping for details and depth beyond my current understanding, the proverbial Rosetta stone for "accessing 100 million people in 10 minutes!" Instead, I got a pretty common-sense approach to the topic with a few nuggets of insight and a great deal of marketing 101, which I did not care for.

Rating :

Among the best I have read on the subject

In the last year, I have been reading books on every aspect of the online business world in order to start making money on Internet. By now, I have a good idea of what is a good book or not. And I can honestly say that Perry Marshall did a terrific job. At this moment, I am at that stage of making my google adwords, so the information from this book came as sent from heaven. As a matter of fact, I was going crazy because I did not understand the process, so my ads in Google were a waste of money. But this book explained to me all my errors.

Rating :

Good Marketing Book Wrapped into This Adwords Topic

I am a software developer/entrepreneur who "put the cart before the horse", and built a software tool before writing a business plan or deciding on a marketing plan. After completing the first version of the product I started looking for ways to generate traffic. I had heard that Tim Ferriss (The 4-hr work week) used Google Adwords to test the effectiveness of possible book titles via Adwords campaigns. I also attended an Atlanta Internet Marketing Meetup that featured an awesome Internet Marketer Charles Lumpkin ([...]), he suggested reading this book. Based on those needs and that awareness I bought the book.

I found it to be a great book for defining the simplicity of what to do to properly utilize Adwords. I used a highlighter and marked at least 4 sentences on every page in the whole book. In the middle I really found great basics for an ignorant marketer like myself regarding the Unique Selling Proposition. The whole tactical steps of defining and implementing adwords wrapped around the introduction to the USP was key to clarifying what I needed to do to get the ball rolling.

I am still working on marketing my software tool, BuyerCommand ([...]) which is an alternative dashboard for browsing eBay listings more effectively. It will be interesting to discover how well properly implementing an Adwords campaign contributes to building awareness of my application. The Ultimate Guide to Google Adwords was a great book to education me on the topic.

Rating :

One sales pitch too many from 5 stars

Perry Marshall and Bryan Todd do a good job explaining many different techniques to effectively advertise your small business. This book I presume is primarily for small business as bigger businesses would not go to a how-to book to more effectively use Google AdWords. The information presented is clear and understandable for a reader of most if not all technical skill levels. It also provides many relevant examples on how you can improve your own click through rates and get higher quality traffic to your web site. The book however could be improved upon. I wish this book would have given more information in its chapter about turning visitors into buyers as it is a very important chapter and is literally 2 pages of actual content. Also for a book about Google AdWords to suggest you use a tool by Yahoo! does not make the most sense. Finally my last complaint about this book is Marshall and Todd self promote their own web sites too much throughout the book. Overall there are many useful take ways from this book for any small business looking to improve the effectiveness of their advertising.

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1. ISBN13: 9780345337580
2. Condition: NEW
3. Notes: Brand New from Publisher. No Remainder Mark.

Editorial Review :

Unleash the hidden power of your mind through Harry Lorayne and Jerry Lucas's simple, fail-safe memory system, and you can become more effective, more imaginative, and more powerful, at work, at school, in sports and play. Discover how easy it is to: file phone numbers, data, figures, and appointments right in your head; learn foreign words and phrases with ease; read with speed--and greater understanding; shine in the classroom--and shorten study hours; dominate social situations, and more.

Customer Review :

Memory book - works

After reading thoroughly, I concede that the book gives many great techniques to memorize different materials such as lists and number by creating your own "link" of association from one object to another; however, when it comes to my situation, I am a high school student who needs to recall so much information from the textbook. The method of association works well, but it creates one problem, a problem about link and ridiculous story system: since the link system functions only when I need to memorize sequences, I do not require elaborate ways of memorizing the stuff I need to study. Moreover, the story method, as said in the section "reading", doesn't work when I have much to memorize as well; the only point here is to associate one unfamiliar information to other recognizable parts, which is probably the conclusive thought the book teaches me. Nevertheless, it is a great book and I recommend that everyone reads it because not only does it give enjoyment, but the book grants a great lessons that change the way you memorize different matters, thus enhancing your memory potential.

Rating :

Begin Here!

The Memory Book should be considered by anyone going back to school and needing a way to remember a lot of information. I think it enhances the right brain, by creating pictures which can be used to recall a thought or idea. It is not fast in the beginning, it takes practice...that's why you need to start early. The book gives you the method to train yourself in order to use the memory techniques everyday.

Rating :

Useful but Incomplete

In the brilliant BBC series on the human brain, there's a section on competitive memorizers, individuals who can remember the exact sequence for five decks of cards. Here's how they do it. The individual will take a long slow stroll in a city, and commit to memory that route (which is not hard, given how a city route will activate all the human senses). Then that individual will assign a ridiculous cartoon character to each card (a jack of clubs may be a teddy bear doing jumping jacks), and in memorizing the sequence of five decks mentally assign a cartoon character a sequential place on that route. In this way, the individual constructs a visual narrative that permits him to memorize the sequence of five decks of cards.

This is all very impressive, but unfortunately the utility of such a trick is limited -- to basically memorizing the sequence of playing cards in a deck. This is also the same memory trick that features prominently in "The Memory Book" by Harry Lorayne and Jerry Lucas. They also teach you how to memorize people's names (exaggerate a feature of someone's face and associate it with a ridiculous visualization of that person's name), as well as how to memorize long sequences of numbers.

As Mr. Lorayne and Mr. Lucas point out constantly, human beings have been doing impressive feats of memorization for a long time. Homer's "The Illiad" and "The Odyssey" were both passed on from one generation to the next orally. Greek and Roman orators are forced to commit long speeches to memory. Even today, students in certain societies must memorize the Talmud and the Koran. So how do they do it? Well, not by following the suggestions of Mr. Lorayne and Mr. Lucas.

First, these classics are written in a way that lends itself to memorization. Homer's "The Illiad" is a visual narrative that rhymes (which permits memorization) and is inundated with rhetorical devices. One good reason for Shakespeare to write all his plays in iambic pentameter was that that way the actors could memorize their lines (there were no scripts in Shakespeare's day).

Another is that the people who did the memorization were very intelligent individuals. In other words, the classic mistake that Mr. Lorayne and Mr. Lucas make is to assume that memory is a stand alone feature in the human brain. It is not -- and in fact, like the strength of the abdomen can be a reflection of a person's general fitness so is memory a testament to the person's overall intelligence. Possessing general fitness, co-ordination, balance all augment a person's memory as well as intelligence. So does reading and conversation, play and exploration.

More technically, memorization tricks are not limited to the association and visualization techniques that the authors continually emphasize. How about categorization and patterning? A good mind does categorization and patterning automatically, but they can and should be taught as well.

Rating :

Helpful but not magic

Definitely contains some tips I'd not heard about. You have to work at it to make it work. It's worth reading, but won't change your life.

Rating :

helpful book

Good review of some basic strategies for memorization. I bought it for my 10 year old to help her with her studies - it is definitely over her head but I am going through it and bringing it down to her level.

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1. ISBN13: 9781594484438
2. Condition: NEW
3. Notes: Brand New from Publisher. No Remainder Mark.

Editorial Review :

From a renowned neuroscientist and bestselling author comes a book that shows readers how to improve and tone the brain.

In the last five years, there have been exciting new scientific discoveries about the brain, its function, and its performance. In this fascinating, entertaining book, brain expert Dr. Richard Restak has asked his colleagues-the world's leading brain scientists and researchers-an important question: What can I do to help my brain work more efficiently? Their surprising answers are at the heart of Think Smart. In his characteristically accessible style, Restak explains the latest scientific discoveries about our brain and gives readers strategies on how they can keep their most powerful organ in top condition and fight off its decline.

Customer Review :

odd thing to say but probably the best investment I made in 2009

I found this book really usefull because it both explains things (causes, actions, consequences) and gives practical advice on what you should do (specific diet, specific exercises and so on)
Now, I just need to be smart and follow those advices :D
But really, the book turned out surprisingly good and I must point out that I am a regular person with no medical background. Everything is presented in a logical way and in sufficient depth to keep it interesting
5 stars

Rating :

practical guide to brain maintenance & improvement

Restak's book is a quick read and aimed squarely at the general reader. Though not as detailed as, say Ray Kurzweil's Transcend, Think Smart sprinkles many useful tips through the pages. I like his style -- he does not overpromise. Some key points he makes:
- do mental exercises contniually
- more learning requires more sleep
- quick diet suggestions: fruit juice daily, limit red meat, farmed salmon better than wild salmon (I did not know that fact)
- high cholesterol associated with decreased brain activity is areas that get attacked first by Alzeimers
- deliberate practice (not just what is fun) causes permanent changes in the brain
- a plethora of side tips, such as subscribing [...] and using MS One Note to record what you find in a specific knowledge area (to be later condensed into a scrapbook or notebook for yourself)
- power naps are useful

The list above is not comprehensive, just what I can remember right now. He's apparently done enough writing to develop an easy-going style, which is not all that common. I gave him four stars for content and competence in writing. Overall good book.

Bill Yarberry, Houston, TX

Rating :

This can not be listened to in the car.

I still have yet to listen to this audio book. It is not on the type of CD that you can use in the car, and that's the only place I have time to use audio books. It may be a very good item, but it's going to take me awhile to know that. If the car is where you intend to use this CD, don't buy it.

Rating :

Good Information -

Restak's "Think Smart" provides useful information about brain development and function, as well as suggestions on how to preserve its powers. As we progress from infancy to childhood to adulthood, the brain's performance improves and does so with fewer neurons - the only organ (or machine) that gets better with fewer parts. An estimated 40% of synapses generated during infancy are eliminated by adulthood. Total brain volume peaks at about 11 in girls and 15 in boys, then undergoes slow decline aver the adult years (about 10% overall).

Frontal lobes, those farthest to the front of the brain, are responsible for forseeing the likely consequences of one's actions; many prisoners, especially those doing time for violent crimes, suffer from deficiencies in front lobe functions that inhibit their controlling their emotions or behaviors. (Similar to how adolescents act.) Another problem with an 'adolescent' brain is it doesn't handle stress well --> anxiety, depression, and memory loss.

The bulk of "Think Smart" is taken up with what can be done to preserve and enhance the brain's powers. In general, Restak and others tell us that whatever is good for the heart is also good for the brain. Caloric restriction slows the onset of degenerative diseases associated with loss of brain function; it also increases life span. Mice diets high in saturated fats create underperformance on memory tests and learning. Obesity is more often associated with cognitive impairment than with age, gender, education, or IQ. Setting and keeping to goals, controlling impulses, and monitoring one's own behavior are similarly negatively associated with obesity.

People in Japan and Taiwan, where oily fish are part of the regular diet, were 60X less likely to develop depression than those in the U.S., Germany, etc. where fish is much less of a favorite. (Two servings/week are enough, per Restak, to gain its mental benefits.) Other good contributors include red wine (resveratrol), memory exercises, meeting and talking with friends, and exercise. Multi-tasking performance becomes worse with age.

Rating :

For all budding neuroscientists

An excellent book for developing neuroscientists. Incredible book toread, develop and learn.

Don't miss this one.. Buy from Amazon and be amazed!

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1. ISBN13: 9781400082094
2. Condition: NEW
3. Notes: Brand New from Publisher. No Remainder Mark.

Editorial Review :

Daniel Amen, M.D., one of the world’s foremost authorities on the brain, has news for you: your brain is involved in everything you do—learn to care for it properly, and you will be smarter, healthier, and happier in as little as 15 days!

You probably run, lift weights, or do yoga to keep your body in great shape; you put on sunscreen and lotions to protect your skin; but chances are you simply ignore your brain and trust it to do its job. People unknowingly endanger or injure their brains, stress them by working at a frenzied pace and not getting enough sleep, pollute them with caffeine, alcohol, and drugs, and deprive them of proper nutrients. Brain dysfunction is the number one reason people fail at school, work, and relationships. The brain is the organ of learning, working, and loving—the supercomputer that runs our lives. It’s very simple: when our brains work right, we work right—and when our brains have trouble, we have trouble in our lives.

Luckily, it’s never too late: the brain is capable of change, and when you care for it, the results are amazing. Making a Good Brain Great gives you the tools you need to optimize your brain power and enrich your health and your life in the process. The principles and exercises in this book, based on years of cutting-edge neuroscience research and the experiences of thousands of people, provide a wealth of practical information to teach you how to achieve the best brain possible. You will learn:

•how to eat right to think right

•how to protect your brain from injuries and toxic substances

•how to nourish your brain with vitamins and do mental workouts to keep it strong

•the critical component of physical exercise, and which kinds work best

•how to rid your brain of negative thoughts, counteract stress, and much more

Full of encouraging anecdotes from Dr. Amen’s many years of experience, Making a Good Brain Great is a positive and practical road map for enriching and improving your own greatest asset—your brain.


From the Hardcover edition.

Customer Review :

Nearly devoid of meaningful content

Pseudo-science blended with totally obvious observations about healthy living. If there is any science to it, it is well-disguised. It reads more like an extended advertisement for the author's private clinic; mentions the name of the clinic (and the author) every page or two. Utter pabulum. I stopped listening three quarters of the way through it, when he started listing his favorite recipes.

Rating :

Great Education

I know next to nothing about my own brain, now I have a understanding of why I do things and why other may do things

Rating :

The Brain Book is the best

I had read about this book for a long time and could hardly wait to get my hands on it. I loved it and have now passed it around to everyone in my family. Dr. Amen makes so much sense and gives you the tools to empower yourself.


Rating :

Interesting book

The book was easy to read and very informative. As with most books of this type, the author is selling or uses some form of treatment and or device to aid in brain improvement that the average person may not be able to afford.

Rating :

It sounds wonderful....but a lot is hard to do

I'm in my 70's so I find some things in the book hard to do. Exercise is limited to physical conditions for one. Getting the right foods is another. Everyone is not able to put forth the money for all the 'fresh' vegetables as noted in the book. How about my Green tea? Whoops, caffene. In this day and finacial availibility some things are NOT possible. I'm a fairly intelligent, artistic person. I read ALOT, work all kinds of puzzles, paint, draw, sew and etc. I love to cook and bake. Now this book says not any of the good sweet baking things the kids used to run home for after school. An era has passed when we all grew up to be 'old'. Time for all the younger generation to grow up in a world of pollution and contamination of air, water and ground. This is the cause for most of the non-functioning bodies in this world. With this book nows the time to try to correct your brain. Follow the advice to the BEST OF YOUR ABILITY, nothing will be perfect, so don't think it will be. This may all put you in a down mood, but it is life not fantasy. Enjoy the book, I did. I learned a lot and you will too.

Rating :

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1. ISBN13: 9781569246290
2. Condition: NEW
3. Notes: Brand New from Publisher. No Remainder Mark.

Editorial Review :

Do you want to stop forgetting appointments, birthdays, and other important dates? Work more efficiently at your job? Study less and get better grades? Remember the names and faces of people you meet? The good news is that it's all possible. Your Memory will help to expand your memory abilities beyond what you thought possible. Dr. Higbee reveals how simple techniques, like the Link, Loci, Peg, and Phonetic systems, can be incorporated into your everyday life and how you can also use these techniques to learn foreign languages faster than you thought possible, remember details you would have otherwise forgotten, and overcome general absentmindedness. Higbee also includes sections on aging and memory and the latest information on the use of mnemonics.

Customer Review :

Is Your Memory a Sieve or a Steel Trap?

In either case Kenneth Higbee, P.H.D., who teaches courses he developed on memory improvement, can help you. Your Memory: How it Works & How To Improve It offers the foundation and basic principles.
Does it work?
Absolutely, if you apply the techniques and have the motivation to apply it.
I had read Tony Buzan's Use Your Perfect MemoryUse Your Perfect Memory: Dramatic New Techniques for Improving Your Memory; Third Edition (Plume) years ago and also recommend.

Personally, I have always had a good memory. I'm the type of person that could see a stranger once in an elevator and recall or place them several weeks later somewhere else and if I'm at a social function and need to learn names and recall conversations, I have intrinsically used the techniques in this book and find them to be accurate. Stress disrupts attention and thwarts memory which is where this book can help you concentrate and file the info correctly in the first place.
I found Your Memory: How it Works & How To Improve It edifying and entertaining at times and this book will teach you how we forget, how your memory works and refutes the 10 myths of memory. Limitations of Mnemonics and standard systems like the Loci and the Peg systems.

I'll leave you with this personal story: Years ago I was hiking in the Santa Monica mountains and sat down on a bench to take a break when a large snake coiled out from the bushes. It's funny how our memory works: I quickly recalled the rhyme (pg 48 covers this): "When red touches yellow it will kill a fellow, when red touches black, friend of Jack..." I knew not to panic because this snake was not poisonous just a constrictor and I simply stood still, since the snake was probably more afraid of me, than I of him.

I have not forgotten that incident and that incident is a meager example of how our memory can help or hinder us in situations.

Rating :

An essential tool for learning.

This is a very good book. If you have made it this far, I recommend you purchase it. I recommend this book to friends and family.

The first 1/2 starts slow and boring, but read it anyway.

The 1/2 half is where you get into the techniques, make it there and you're golden.

The beginning of the book is very informative but seemed a tad redundant at parts. This is due to the author trying to reinforce the concept that the techniques taught are not "tricks" or "gimmicks" but rather ways to learn things more naturally and ways to associate information to take advantage of learning correctly. He also addresses at great length the factors which can affect memory.

I read this book as an aid for college. Although my next semester has not arrived, and the books are not available yet I feel as though it will help me.
I paid particular attention to the paired associative learning for foreign language and it has helped me remember words that can be troublesome (for some reason there are words that are just hard to remember, in addition to now being able to easily learn 20 or so vocabulary words for each chapter much more easily, and permanently). I think this will help me excel in my studies.
While the author uses these techniques very frequently, I find myself only using my favorite techniques. However, I have used some of the techniques I didn't think I would use. I had to remember a large number the other day, and can still remember it. (just for kicks it's 011-612-9688-6388 it's the telephone number of a shop in Australia which I purchased a coin from. I would have never been able to do this before I read this book, and this is days later not 5min later.) so needless to say, it may be useful albeit more rarely.

So all in all, very useful. I've loved it so far, but I am still practicing all the techniques. I feel it's worth the effort to learn, especially for young people. I'm going to make my younger sister read it, I feel the concepts would be very helpful for students of all ages. For younger students the parents or teachers would need to read the book and assist the children in learning the techniques, because although the concepts are good for all ages, this book is only for advanced readers.


Rating :

Title says it all.

This volume is neatly summarized by its own subtitle. The book is implicitly divided into two parts, the first documenting what we know about factors affecting memory, and the second explaining specific techniques for improving recall. Although written to a lay audience, Higbee remains solidly scientific in separating myth from reality. The book is dotted with footnotes throughout, containing a total of 30 pages of citations. Well organized with copious forward and backward references, the book is of value whether used as a textbook, a reference, or a casual cover-to-cover read.

The first part of the book ("How it works") does not delve into the function of nerve cells, the mind-brain mapping, or any such topics of interest to neurologists. Instead, the chapters remain practical, addressing issues such as as photographic memory (it doesn't exist) and what factors affect recall (meaningfulness and organization, among others). At all times Higbee remains realistic; there is no silver bullet to memory, no technique to remember everything forever, and he makes this reality clear from the start. This first half of the book is an interesting read, but it's all prep: You won't get much practical from this section except possibly some tidbits for use at cocktail parties.

The real meat is in the second section ("How to improve it"), which will be of primary interest to most readers. But don't start here; the section is meaningless without the foundations laid previously. Higbee starts with general strategies for study and memorization, then delves into specific mnemonic techniques. Using the simplest of these, the Link system, I was able to memorize a list of 20 random words in about 3 minutes with no other preparation. It's a list of words I can remember to this day. Other techniques are specifically helpful with more everyday types of recall, such as ordinal information, numbers, names and faces, and avoiding absentmindedness. Some of these are easy to pick up while others require considerable effort, but every technique is proven effective by randomized controlled clinical trials.

This is not a book of power, because once you've read it through once or twice you're unlikely to need to refer to it a third time. Instead, however, this book will leave you asking one dramatic question: If these techniques for study and memorization are so powerful (they are) and so widely applicable (they are), why aren't they taught to every student at every grade level? Instead, I somehow managed to make it through 18 years of structured education without any introduction to study skills whatsoever. I am confident that my experience is not unusual, so the real lesson of this book is to adopt these techniques for yourself, and then share them with the young people in your life. They'll remember to thank you later.

Rating :

Your Memory, How It Works & How To Improve It

The author did an exceptional job at balancing the practical application of memory improvement techniques with the academic (including historical) bases for why they work. The general progression of explaining memory, past studies and principles, to application, back to principles to enhance those applications, was very effective. Examples of practical applications and personal stories heavily sprinkled throughout the book illustrated the potentialities the reader could tap into. Having read other memory books, it does by far the best job of bringing it all together to be the most useful for the reader. Great job! I highly recommend it to anyone, but especially to those with relationships with young school children, who would benefit tremendously from exposure to these memory aids at an early age.

Rating :

Good

fine quality and was to me within a reasonable amount of time. no complaints here.

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